Privacy Policy
Last updated: July 1, 2026
Introduction
Sumulux E-Commerce ("Sumulux", "we", "our", "us") respects your privacy and is committed to protecting personal data collected through sumulux.com and our mobile application (the "Platform"). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
References to "you" / "your" in this policy are references to you as an individual or legal entity as the case may be.
1. We Do Not Collect Children's Data
The Platform is not intended for anyone under the minimum legal age of majority. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at support@sumulux.io so we can take appropriate action.
2. What Personal Data We Collect From and/or About You
We collect your Personal Data in order to provide and continually improve the Platform and Services. Personal Data refers to any information that can identify you as an individual. Please note that different categories may be combined to form a more detailed picture of you. Here are the types of data we collect, use, store, and transfer:
Contact Data
Includes your username, email address, phone number, and delivery address.
Transaction Data
Includes information about payments made to and by you, including (but not limited to) your provider or payment, as well as details about products and services you have purchased.
Technical Data
Includes your IP address, login data, browser type and version, operating system, mobile application version, time zone settings, and location. It also includes information on your purchases on the Platform, information on your access to your device (such as cookies, tracking pixels, web beacons, etc.) and other technology used to access our website.
Profile Data
Includes your username and password, your interests, preferences, feedback, and survey responses.
Preference Data
Includes data about your preferences and interests in order for us to show you relevant products on the Platform, and includes your communication preferences and information from the service providers that enable branding, fulfillment, and other operations on the Platform.
Usage Data
Includes information on how you use our website and our products and services.
Marketing and Communications Data
Includes your preferences in receiving marketing materials from us and third parties, as well as your communication preferences.
Additionally, we collect, use, and share statistical or demographic information ("Aggregated Data"). Aggregated Data is data derived from your Personal Data but that cannot individually identify you. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a particular website feature.
3. How Do We Collect Your Personal Data?
Directly
We collect your Personal Data directly from you through the Platform while you are:
- Registering on the Platform and other co-registrations (e.g. social media logins, etc.)
- Subscribing to our services
- Adding payments, seeking refunds, and mode of payment
- Participating in contests, promotional offers, opting in for special schemes
- Submitting reviews, testimonials, or feedback
- During a support request — raising a complaint ticket with the Platform for refund, fraud transaction and replacement, among others
- A referral of correspondence from customer service, whether online or by any other means
- Browsing and conducting other activities on the Platform
Indirectly
We also receive Personal Data about you from your friends or relatives when they are making purchases for you or on your behalf, our vendors or their affiliates, and analytics providers.
4. What Purposes Do We Collect Your Personal Data For?
We collect and use your Personal Data for the following purposes:
- To carry out our obligations arising from any contracts between you and us, including using the Platform or between you and us
- To improve our Services and to deliver a better and more personalised service, including customisation with your in-store or on-Services via the Platform and via e.g. in-phone campaign, system or in-app push notification
- To ensure that content from the Platform is presented in the most effective manner for you and the device you use to access the Platform
- To administer the Platform and carry out office and operation activities such as your billing and warranties
- To notify you about changes to our Services
- For any other reasons which are deem necessary to enhance your experience of the Platform
- To administer and protect our business and the Platform (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)
- To comply with local laws (e.g. the relevant regulatory requirements in the countries we operate in)
- To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
- To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
- To make suggestions and recommendations to you about goods or services that may be of interest to you and wherever your attention is guided to on the Platform
- To combat fraud and abuse in order to protect the security of our customers, us, and others
5. How Do We Use Your Personal Data?
We will only use your Personal Data for the following circumstances:
- Performance of a Contract: We need to use your Personal Data to fulfill a contract with you or to take preliminary steps before entering into a contract. This includes accepting and processing your orders, tracking your orders, facilitating returns, managing billing, etc.
- Legitimate Interests: We use your data where it is necessary for our legitimate business interests, provided those interests are not overridden by your interests or rights.
- Legal or Regulatory Obligation: We may use your Personal Data to comply with applicable laws and/or regulations.
- Marketing and Communications: We may process your Personal Data and the interests of our customers when we improve our Services, promote our products, and deliver personalized advertising. You can opt-out of marketing communications at any time by contacting us at support@sumulux.io.
- Prevention of Platform Misuse and Fraud: We review Personal Data of users when Sumulux deems it appropriate to comply with key law enforcement investigations and to protect the rights, property, or safety of ourselves, our users, or others.
6. Who Do We Share Your Personal Data With?
Your Personal Data is important to us and we do not sell your Personal Data to others.
- Other Businesses: To offer you our Services, we may engage with other businesses who are affiliates of or act as non-affiliated service providers (e.g. logistics businesses used to deliver products, marketing companies, payment processors) to process certain transactions including but not limited to, and share your Personal Data with them. We try to ensure that such businesses follow practices at least as protective as those described in this Privacy Policy. We will not allow those businesses to use your Personal Data for their own purposes.
- Third Parties: As described in clause 5 above, subject to your consent, we may share your Personal Data with third parties. We do not allow our third-party service providers to use your Personal Data for their own purposes.
- Use of Google and Meta: We use cookies to help protect against spam and abuse and to ensure the security of our services. We process events by collecting hardware and software information, such as device and application log, and sending it to Google for analytics. We use reCAPTCHA to protect forms on our website from spam. Additionally, you may be asked to provide additional Personal Data to participate in some of our market research activities, including competitions and promotions. (e.g. further Personal Data to identify any winner/qualifications). If you do not provide us with the additional Personal Data, you may not be able to take advantage of the competition/promotion opportunities for which the promotion is subject to, and/or the security of our customers, competitors or others and what you may owe.
7. How Do We Store and How Long Do We Store Your Personal Data?
The Personal Data that we collect from you may be transferred to, stored, and processed by staff who work for or on behalf of our service providers. Such staff may be engaged in, among other things, the processing of your payment details and the provision of support Services. By submitting your personal data, you agree to this transfer, storing, or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Where we store your Personal Data digitally, we consider the physical nature and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. In some circumstances we will anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
8. What Security Measures Do We Apply?
We design our systems with your security and privacy in mind. We maintain commercially reasonable technical, administrative, and physical safeguards to ensure your Personal Data is protected. Access to your personal information is restricted to employees who need to know that information to provide benefits, products, or services to you. We use SSL encryption on our Site. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your data transmitted to our Platform. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Personal Data we collect may be stored and processed in and transferred between any of the countries in which we operate. Personal Data that you provide may also be transferred to countries which do not have data protection laws equivalent to those in force in KSA. You agree to such transfers of Personal Data.
9. Your Data Protection Rights
Under certain circumstances, you have the following data protection rights:
- Right to be Informed about the Personal Data being collected from you. If you have any questions as to how we collect and use your Personal Data during your purchase on the Platform and/or use of Services, please email us at info@sumulux.com.
- Right of Access to your Personal Data. You are able to access a broad range of information about your account and your interactions with the Platform.
- Right of Correction / Rectification. If the information we hold about you is inaccurate or incomplete, you have the right to ask us to correct or complete it.
- Right to Erasure / Right to be Forgotten. This enables you to ask us to delete or remove Personal Data where there is no good reason for us to continue processing it.
- Withdrawal of Consent / Right to Object. You may at any time withdraw consent for the processing of marketing data to which you've previously consented. You can opt-out of receiving further marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at support@sumulux.io. If you disable cookies, it will affect how our Platforms work, and you may not be able to access or use certain areas of our Platform.
- Right to lodge a complaint: You may at any time request assistance in data cancellation or data rectification. To make such a request, please contact support@sumulux.io.
10. How Do We Change Our Privacy Policy?
As our business changes substantially, this Privacy Policy may also need to change. We reserve the right to update this Privacy Policy at any time. We will notify of significant changes by posting the updated version on the Platform with a new effective date. We encourage you to periodically review our Privacy Policy. Your continued use of the Platform after changes are posted constitutes your acceptance of those changes.
11. Contact Us
To request access to, correction, or deletion of your personal data, or to submit a privacy-related question or complaint, please contact us at:
Sumulux E-Commerce
General: info@sumulux.com
Privacy & Support: support@sumulux.io
© 2026 Sumulux E-Commerce. All Rights Reserved.
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